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Monday, June 6, 2011

Blink -The Power of Thinking Without Thinking by Malcolm Gladwell


Gladwell wants us to think and understand “the strengths and weaknesses of human judgment” and our responsibility to act wisely in different situations. I enjoyed this book a lot and as well as “Outliers” it is a mind opener. He points out how important it is to realize that what you are thinking about before an exam can make a big difference in how you perform.

He describes a study on page 56 that when African Americans were asked to identify their race before a test they did significantly worse than the ones that we not asked. On page 71 psychologist Joshua Aronson says that his study shows “that people are ignorant of the things that affect their actions, yet they rarely feel ignorant”.

Blink forces me to think of the things that maybe influencing my decisions and that with practice and awareness I can make better decisions. I can trust my first impressions more when I understand where they may be coming from.