Gladwell looks into the different reasons why some ideas spread like viruses. He discusses that it is not easy to pin point why some messages spread like wildfire while others don’t. This book is very informative and raises your awareness of how powerfully you are influenced by your surroundings. His examples are simple and clear. I like the way he connects ideas to things that people are exposed to in everyday life.
He explains three things that can bring about fast changes in society:
1) The Law of the Few (a few exceptional people can spread the word)
2) The Stickiness Factor (There are specific ways of making a message memorable)
3) The Power of Context (Human beings are a lot more sensitive to their environment that they may seem) p.29
Tackling the small problems is as important as going after the big ones
We should think about preconceptions of what character is
“Character, then, isn’t what we think it is or, rather, what we want it to be. I isn’t a stable, easily identifiable set of closely related traits …”p.163
You never know what you will do in different situations
The rule of 150 – It’s easier to have a close united group when the number of people is 150 or less. When that number rises close to 200 the people tend to become disconnected and begin to create their own groups.
The scary questions are: Can we control the outcome of people/society? Can people/society be manipulated? How important are peer groups and environment when growing up?
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